A lot of email users think that InMoat is simply a dressed-up Spam Filter—something that every email tool and app on the market already includes as a basic feature to take care of some unwanted email. Fortunately for us, InMoat is complementary to your existing Email Spam Filter that, when used together, can ensure you're improving your email productivity.
Spam Filter 101:
- A Spam Filter is primarily focused on junk mail—i.e., automated bulk unsolicited and unwanted emails and malicious phishing emails.
- Spam filters tend to focus on email header data, such as the sending email address, and whether the sender has been blacklisted by ISPs (Internet Service Providers) in addition to email service providers such as AOL, Hotmail, Yahoo, Gmail, and countless others.
- Gmail and Outlook have their own Spam filters plus there are dozens of other 3rd party spam filters out there as well.
How InMoat differs from your Spam Filter
InMoat focuses on the unsolicited and unwanted emails that still get through to your inbox—emails from salespeople, PR & marketing agencies, or company newsletters—and organizes them accordingly. InMoat does this using email Smart Filters which analyze the body and content of unsolicited and unwanted emails, rather than just reviewing the typical email header data that traditional spam filters use.
Another difference is that an email provider's Spam Filter uses a general true and false approach to flagging emails, essentially relying on an algorithm that decides whether the email is Spam or is not Spam based on the history of the email server being sent from.
InMoat, on the other hand, can understand the context of the email. For instance, InMoat's email Smart Filters can determine whether the email is a sales pitch, a press release for a new fashion brand or item, an invitation to a webinar, or many other types of unsolicited and unwanted emails.
It’s important to note that InMoat is NOT trying to compete with existing Spam filters. InMoat's focus is NOT on fighting against phishing attacks or other malicious behavior. Instead, think of InMoat as an additional email Smart Filter (or moat) for your inbox. It works as a compliment with your existing Spam filters to enhance the inbox experience.
A simple way to look at it is the following: Spam filters are the front-line defense in detecting and determining real vs fake emails. As an additional step, InMoat determines and triages whether the real emails you sent are relevant vs irrelevant to your individual needs as an email user. With InMoat's email Smart Filters, your email will be organized into your personal workflow.
Can email become awesome again?
It’s time email considered getting back to its roots and grants more control to email receivers.
Email is not going away anytime soon. It’s still a personalized, one-to-one communication method that people take ownership of and feel connected to.
Email just needs to find itself. It needs a way to become more effective and efficient because people are buried in unwanted email. It needs to be more intuitive and equipped with Smart Filter technology so users can find and read the most important messages quickly. Users simply want more control, convenience, and inbox management.
InMoat helps them achieve this.